Job Experience: 1-3 year
Company Portfolio: Hiring for Pakistan's Top Notch Lead Generation and Email Marketing Platform.
- Develop a content strategy: Collaborate with the marketing team to develop a content strategy that supports the overall marketing goals and objectives of the company. Identify target audience personas, keywords, and content themes to drive organic traffic and engagement.
- Create and manage editorial calendar: Plan, organize, and maintain an editorial calendar to ensure a consistent flow of high-quality content. Coordinate with different stakeholders to gather input and schedule content releases accordingly.
- Write marketing copy: Craft persuasive marketing copy for various channels, including emails, social media posts, landing pages, sales copy, and advertisements. Tailor the messaging to resonate with the target audience and drive desired actions.
- Optimize content for SEO: Conduct keyword research and apply best practices to optimize blog articles and other content for search engine visibility. Implement on-page SEO techniques, such as using relevant meta tags, headers, and internal/external links.
- Edit and proofread content: Review and edit content created by other writers or contributors to ensure clarity, coherence, and adherence to brand voice and style guidelines. Proofread content for grammar, spelling, and punctuation errors before publication.
- Monitor content performance: Track and analyze key metrics, such as website traffic, engagement, and conversion rates, to evaluate the effectiveness of content initiatives. Use data insights to make informed decisions and continually improve content strategies.
- Collaborate with cross-functional teams: Work closely with designers, marketers, subject matter experts, and other stakeholders to gather information, provide guidance, and coordinate content creation efforts. Maintain effective communication channels to ensure alignment and successful project completion.
About HR Ways: HR Ways is a Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 150 + Employers ranging from world’s biggest SaaS Companies to most competitive Startups. Find out more at www.hrways.co
Job Type: Full-time
Salary: Rs75,000.00 - Rs100,000.00 per month
Ability to commute/relocate:
- Karachi: Reliably commute or planning to relocate before starting work (Required)
